It’s not easy. It’s potentially expensive and it takes time. However, getting left behind with your technology platform is also not an option as your average visitor is probably younger and spends more time in front of a screen than you.

If you were to take a glance sideways from visitor attractions to live professional sport, you would notice many parallels to be drawn in terms of the desire to encourage visitors and fans to get up from their armchairs and PlayStations and participate in a live event.